Client

Ideal Living | AquaTru

Role

UI/UX Design

Project Summary

Ideal Living has historically focused on DRTV. They are currently transitioning to a more traditional digital marketing approach. As a result, all brand websites will be redesigned to better utilize fundamental UX and ecommerce-specific design principles to increase sales.

Launching March 2020

AquaTru Laptop Mockup

Strategy

Each design project begins with a kickoff meeting with brand managers to discuss needs, review creative brief, identify project goals, timeline, and measures of success.

Project Goals

01

Increase customer base and conversion rate

02

Establish trust and credibility

03

Differentiate brand from competitors

04

Inform public about water safety

05

Improve user experience

Research & Analysis

Based on the outcomes of the Strategy phase, a specific research approach and methods are determined. Data is collected and organized information about the user experience to determine current experience and proposed modifications.

Methods Used

icon magnifying glass

Heuristic review

icon magnifying glass

Competitor Analysis

icon magnifying glass

Metrics Analysis

icon magnifying glass

User Journey

icon magnifying glass

User personas

Learnings

Because there is a need to create landing pages for multiple marketing funnels, a User Interface Kit was developed for the AquaTru brand to ensure consistency of messaging.

AquaTru Laptop Mockup

Design

Deliverables

icon magnifying glass

Wireframes

icon magnifying glass

UI Kit

icon magnifying glass

HiFi Mockups

AquaTru Laptop Mockup
AquaTru Laptop Mockup