Ideal Living has historically focused on DRTV. They transitioned to a more traditional digital marketing approach. As a result, all brand websites needed to be redesigned to better utilize fundamental UX/UI and e-commerce-specific design principles to meet conversions goals.
Each brand design project began with a kickoff meeting with brand managers to discuss needs, review creative brief, identify project goals, timeline, and measures of success.
Increase customer base and conversion rates
Improve web presence and brand trust and credibility
Differentiate brand from competitors
Inform public about water safety
Improve overall user experience
Research & Analysis
Based on the outcomes of the Strategy phase, a specific research approach and methods were determined. User data was collected and analyzed to determine current experience and proposed modifications.
Because there was a need to create landing pages for multiple marketing funnels, a User Interface Kit was developed for the AquaTru brand to ensure consistency of messaging.