AquaTru Case Study Mockup
Ideal Living

AquaTru

Project

E-Commerce Website

Role

UI/UX Design

Project Summary

Ideal Living has historically focused on DRTV. They transitioned to a more traditional digital marketing approach. As a result, all brand websites needed to be redesigned to better utilize fundamental UX/UI and e-commerce-specific design principles to meet conversions goals.

Strategy

Each brand design project began with a kickoff meeting with brand managers to discuss needs, review creative brief, identify project goals, timeline, and measures of success.

Project Goals

01

Increase customer base and conversion rates

02

Improve web presence and brand trust and credibility

03

Differentiate brand from competitors

04

Inform public about water safety

05

Improve overall user experience

Research & Analysis

Based on the outcomes of the Strategy phase, a specific research approach and methods were determined. User data was collected and analyzed to determine current experience and proposed modifications.

Methods Used

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Heuristic review

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Competitor Analysis

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Metrics Analysis

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User Journey

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User personas

Learnings

Because there was a need to create landing pages for multiple marketing funnels, a User Interface Kit was developed for the AquaTru brand to ensure consistency of messaging.

AquaTru Laptop Mockup

Design

Deliverables

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Wireframes

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UI Kit

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HiFi Mockups

AquaTru Laptop Mockup
AquaTru Laptop Mockup